New Signature Collection Family Affair

Family Affair

Inspired by the wardrobes of her family, stylist Gabriella
Karefa-Johnson delves into her personal archives to create a powerful collection that celebrates the individuality of spirit. International supermodel Gigi Hadid stepped behind the camera as the photographer, while the creative director Alana O’Herlihy is the film maker of this Signature Collection campaign.

Signature Collection 01 Weekend Max Mara

The brighter, the better

From geometric patterns to vibrant florals, a medley of lively prints are infused with a sense of joy and individuality.

Signature Collection 03 Weekend Max Mara

Finishing touches

Head-to-toe accessories complete the playful mood. Washed-denim baker boy hats and wooden clogs add cachet alongside the iconic Pasticcino bag, remastered in checkerboard macram.