Like an intimate travel diary, the new AI25 advertising campaign unfolds amidst the evocative, snow-covered landscapes of Scandinavian winter, celebrating relaxation and lightheartedness.

One bag, endless variations. Explore the design and sweet shades of the Pasticcino Bag.

The Signature Collection FW25 embodies a relaxed elegance that accompanies women from everyday life to moments of escape. The harmonious interplay of values and style celebrates the union between Weekend Max Mara and Giuliva Heritage

The brand shares its journey and heritage, from its origins to today.